Thursday

Major Fault Line in Online Orthodontic Marketing! Is It So?




First, let’s look at the Basic Strengths of Online Marketing.
  1. Online advertising's a fast growing, exciting medium.
  2. The social media technology is getting more and more amazing
  3. Many people can spend many hours on some form of online medium
  4. Consumers have an intimate relationship with their social media sources
  5. Mobile Internet devices are making online experiences even more common
The Challenges Associated with Advertising Online.
  1. It often requires the ‘switching on’ of a device
  2. The viewing process can be inexplicably interrupted
  3. The source for viewing is often not immediately available (waiting)
  4. The market overall/online sources are very fragmented~especially when local viewers are added.
  5. Precise targeting is possible, but local consumer coverage may be minuscule in your area
Reality Jarring Comparison: Off Line Postcard Marketing Power!
  1. Direct mail combines a tactile, individualized and visual experience
  2. The mind more easily remembers this tandem experience, even if happens only for a moment 
  3. Consumers handle the postcard without the receiver performing another process (printing out) 
  4. Entire community’s covered (internet user or not) nothing has this comprehensive consistency
  5. Reaching at least 1 Head of Household = 90 to 95%: If your orthodontic services are needed~it’s NOT Junk!
Strategically COMBINE Off & Online Social Media 
 • for DOUBLE the POWER!
  1. How people react to stimulus hasn’t changed~Postcards still have great POWER
  2. Blend your marketing to fill the ‘challenge’ holes, fully exploit the value of strengths
  3. Receive a FREE Multifaceted Social Media Marketing Campaign with your purchase!
  4. Recommended: A responsible postcard campaign budget that boosts your online presence
  5. Mail 500 to 1500 Personalized Postcards Each Month, to different areas, which effectively spreads your message & seeds your neighborhood!
The Major Fault Line is thinking everything has changed. Rather people are the same and the barriers to helping consumers move forward become more complex.

By combining the real experience of direct mail with the socializing virtual environment, your business can out perform those who are merely chasing the next butterfly in the ever enlarging garden of dental marketing choices.

CopiesAndPrint.com sees your direct mailings as a complement to your online, not a replacement. Use the benefits of both to improve the other!

Neighborhood postcard marketing and social media 'brackets' your ability to pull in all the best orthodontic/braces patients.
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