Tip #1 Open a Tap on a Happy More Patients Dance!
Orthodontic practice postcard marketing is a highly effective yet affordable way to reach out to your patients. Done correctly, a small investment in direct mail braces marketing postcards can yield big returns.
Printed postcards aren't only easy on the budget because of their simplicity of printing and processing, they're also more eye-catching and more easily get noticed than other types of mail pieces.
Perfectly tactile in their reach, CopiesAndPrint.com postcards are also powerfully colorful to showcase the exciting transformations made possible by the specialist services provided by orthodontists like you.
Postcard Tips that Work To Build Bigger Patient Bases
What is Your Goal - Purpose
CopiesAndPrint.com asks: What do you want to gain from your postcard marketing campaign?
Common objectives are to generate new leads, increase returning patient sales, generate website traffic, attract attendees to an upcoming event or keep your contacts up to date on a new location, product or service, simply staying in touch with your demographic. Stay focused on the purpose of your postcard printing to ensure they pack the biggest punch.
Who Cares – Who is your audience
As with all marketing efforts, zoom in on who you are targeting to get the best return on your postcard campaign. If your goal is landing new patients, can you describe your ‘ideal’ orthodontic patient? Is the new service you're announcing relevant to your entire patient base or just a portion, such as children/families versus families/adults?
Once you've identified who the audience is you want to approach, then you're ready to plan your orthodontia postcard design and message
W.I.I.F.M Whats in it for them? and Be Precise!
Unlike those travel postcards you pen to close friends back home where we want to say as much as possible in the space given, the idea here is to be concise, yes. But more to the point, CopiesAndPrint.com knows by experience, you must to be precise.
Two key tenets of copywriting are critical for capturing your readers' attention. Focus on your orthodontic patients’ needs while looking at your message from their perspective. Your orthodontic specialty should only be presented in a way that speaks to their needs, not how much expertise you may have in and of itself.
Talk about what you can do for them: Save THEM Time. Bring THEM a beautiful smile. Keep THEIR family healthier. And So forth, to bring forth new patients and clients! Short and simple.
Fewer words – Higher Impact, Front Card Especially
A good way to be a word-limit-smith: Imagine it’ll cost a 100 postcards of missed opportunities for each ‘extra’ word you write up. Clear, catchy, personalized headlines: "Beautiful Smiles for the Entire Smith Family" or "Invisalign Savings on Straighter Smiles for the Johnsons" get attention, as do short, provocative questions.
Combine with the orthodontics headline on the front, a visually appealing image.
The back of postcard has the other required details, offers or a personal message.
Time The Postcard Mailing Right
In orthodontic postcard marketing, timeliness is the ticket to success. We inherently expect orthodontic practice postcards to provide a short term snapshot - what's new and enticing now, or what's coming up soon.
Give your new and current neighbors a compelling reason to take action NOW, such as a reward for responding by a deadline. Make the postcard do even more valuable by making it a ‘savings certificate’ (coupon), event ticket or gift card, which the patient brings in, to help you measure effectiveness. A complimentary consultation is always a good addition as is Free Teeth Whitening.
Choose a Postcard format - Response vs. Cost Effectiveness
The most profitable direct mail campaigns achieve the highest possible response at the lowest cost. While smaller sized postcards are cheaper to print and mail, a larger postcard can be more cost effective because it stands out.
Large postcards automatically look more distinctive and also give you more "real estate" for additional content, but also use any space carefully. The best way to know is to test what works best for your message and your audience. Review our postcard sizes and design your postcard, or contact CopiesAndPrint.com to perfectly match your needs: 800.517.5563.
Use a Clean, Targeted Mailing List
If you're targeting your current orthodontic or Invisalign/invisible braces patient list, you'll want to keep your mailing addresses up to date or take extra steps to ensure your postcards get delivered. Mailing services such as NCOA (National change of address) may cost a few pennies more, but pay off by getting more pieces into the hands of your valuable contacts.
You can also rent mailing lists to reach your target demographics. Because these list databases are updated frequently for most current address information, they're usually very reliable. We offer a guarantee of 90% deliverability on lists rented through us, for example.
Contact 800.517.5563 service@CopiesAndPrint.com to receive expert creative direction and the right advice on how to create an effective Invisible braces/orthodontic postcard design and campaign.
Or check out our direct mail, postcard, mailing products: CopiesAndPrint.com!
